College athletes deserve a share of the millions of dollars they help generate because their hard work and talent are a major reason people watch college sports. Athletes spend countless hours practicing, traveling, competing, and training while also keeping up with their schoolwork. Their performances bring in money through ticket sales, television contracts, merchandise, and sponsorships. While colleges and athletic programs benefit financially from this success, the athletes themselves are the ones competing and taking on the physical risks of their sports. Giving athletes a portion of the revenue recognizes their contributions and allows them to benefit from the success they help create.