You keep saying videos tell the artist's story, but so does a grocery list if you squint hard enough. The practical issue is this: if videos were essential, then the moment a song goes viral on TikTok with zero official video, the music industry would burst into flames. Instead, artists like Olivia Rodrigo and Lil Nas X proved the song creates the video moment, not the other way around. A video is a highlight reel, but the song is the game tape. The fans might watch the story, but they stream the song. And streaming pays. Video is a nice date night, but the song is the relationship.