Picture two users opening the same app. One wants a quick answer about bus routes on a phone, cheaply. The other needs to untangle a 300-page contract with accurate citations. Hand both the same "best" model and one of them loses.
That's my case. My opponent can crown a champion off one benchmark, but benchmarks measure narrow slices. Whoever wins a coding contest can trail on long context, cost, latency, or safety refusals. "Best" only means something once you name the job. Without that job, the title is just marketing.