Look, I get that development costs are going up, but $70 is already a lot of money for a lot of people. Games are selling more copies than ever before—microtransactions, season passes, and loot boxes are already padding the bottom line. If a studio can't make a profit at $70, that's a business model problem, not a pricing problem. Plus, we're seeing games launch broken and get fixed months later. Why should we pay more for that? The market's already shown that people will wait for sales or subscribe to services like Game Pass instead. Raising prices just pushes more players out of the hobby altogether. $70 is the ceiling, not the floor.