Here's the thing—Google pays Apple over 20 billion dollars a year just to stay the default search on Safari. That's not competing on quality, that's buying out the market.
You'll say they earn that spot because they're better. But if they're truly the best, why pay billions to lock out rivals? Real innovation happens when companies have to prove themselves every single day. Google doesn't. They just write a check.
And let's talk about what we've lost. Vertical search engines like Yelp or Kayak used to thrive. Now Google scrapes their data and shows it right in the search results, keeping users on their own page. That's not innovation—that's using monopoly power to snuff out anyone who tries something clever.
You mentioned users can just switch. Sure, technically we can. But when every phone, every browser, and every default setting points to Google, most people never bother. That's the harm. We're all stuck with whatever Google decides is good enough.
05:35 PM