Let's frame this correctly: the question isn't whether self-hosting is easy for everyone; it's who should hold the default. When a service is free, you're not the customer, you're the product, and your photos, files, and messages live on someone else's terms. Defaults shape behavior, so if the default is corporate cloud, convenience quietly becomes surveillance and lock-in. Self-hosting as default means ownership is the baseline, not a hobby for nerds. Yes, setup can be hard, and not everyone can run a server. But that's an argument for better tools, not for handing the keys to Big Tech forever.