I remember standing at the edge of a canyon as a kid, shouting just to hear the echo. It was fun because I knew the canyon couldn't answer back. Broadcasting is like shouting into that canyon, but the canyon might actually have ears, and we've got no idea what it does with the echo.
I get the appeal, honestly. The universe feels lonely, and contact could enrich us in ways we can't imagine. But look at the asymmetry: the message is permanent, while the response is a complete unknown. We're not just sending words, we're sending coordinates. We're handing a stranger our address without knowing if they're a neighbor or a thief. And unlike that canyon, this choice can't be taken back.