The practical consequence of calling it dead is that we stop noticing when it happens. My opponent is right that costs have risen and nobody advertises breakage anymore. But rising costs didn't remove the incentive, they just made companies quieter about it. When a deadline looms, teams still ship known-buggy features, patch later, and call it iterating. That's the same bargain: speed now, damage absorbed later. The slogan died as branding, not as behavior. So it's not finally dead, it's just rebranded.