I used to think owning masters was everything, until my buddy's band signed a deal that let them keep theirs. They're still broke. Turns out, owning masters doesn't pay the bills if you can't get them heard. Labels have distribution, marketing, and connections that artists just don't have. If an artist insists on keeping their masters, they might end up with no deal at all, or a worse one.
Look, I get the appeal of control. But the reality is, the music industry runs on leverage. Labels take on the financial risk, they front the recording costs, they push the album to radio. In return, they want ownership. It's not fair, but it's how the system works. Maybe instead of fighting over who owns the tape, we should focus on making sure artists get a better cut of the streaming revenue, regardless of who holds the master.
11:30 AM