Anyone who's watched a song blow up on TikTok knows the pattern: the hook hits in seven seconds, then loops, because that's what stops the scroll. That's not songwriting, that's content design. Optimists say the app democratizes music and revives old tracks, and sure, that part's real. But the format still rewards a catchy fragment over verses, bridges, and a story that builds. When the chorus is the whole song, everything else becomes filler. The art of songwriting isn't dead, but TikTok is training listeners and writers to care less about it.