The other side frames this as a consent problem, not a sales problem. That gets it backwards. Mozilla's 2023 privacy review of 25 car brands found every one of them worse than any other product category it had ever studied. And when GM shared driver data with LexisNexis, real drivers watched insurance premiums climb, a consequence buried in fine print nobody can meaningfully negotiate. Consent you cannot refuse is not consent. Driving data maps where someone sleeps, worships, and protests. Selling that turns private movement into a commodity, and no opt-out checkbox fixes the asymmetry.