The other side wants to frame loud as taken over, and that is the whole trick. Betting ads are visible, sure, but visibility is not control. The games, the rules, the rivalries, the outcomes, those still own sports. Ads fill breaks and screens; they do not run the league. And this is a regulated, opt out environment: mute, scroll, skip, block. If the standard is just seeing too many ads, that standard would indict every sponsor in sports history. Show actual takeover, not annoyance. Otherwise the claim collapses under its own exaggeration.