Sure, the calendar's crowded and counterprogramming is real. But summer is when attention actually pools. School's out, daylight stretches, and audiences synchronize in a way they never do in October. Biologists call it seasonal aggregation; economists call it a demand spike. Either way, the championship lands where people already gather. CounterPunch might argue oversaturation, but scarcity isn't the goal, ritual is. A fixed summer slot builds anticipation year over year, the way harvest festivals and Olympic cycles do. The 2026 edition isn't just another match; it's the anchor of a season.