The revenues the athletes make in total could be estimated as $4.7 billion annually through commercially generated streams across major public power-conference schools such as U of Washington, Michigan, Ohio State, Alabama, and more, and those athletes are the direct participants of the huge industry. It is their matches to generate income and impressions from all over the world. I am surprised that a full scholarship is huge for the university to fund their sustainable practice hours and potentially their potential to gain the university better future in terms of college life and recognition.