Here's a statistic that cuts against the other side: research on Olympic medalists famously found bronze medalists often report being happier than silver medalists, because near-misses to gold sting while third place feels like a win. Outcomes matter to people. Participation is the entry point, the minimum viable effort; winning is the objective that sets standards, forces preparation, and creates accountability. If a team, a student, or a soldier is told effort alone is enough, you get attendance without improvement. Yes, participation builds habits and access. But calling it more important than winning confuses the starting line with the mission.