If the label is just a borrowed word, why does it so reliably stop the punishment? My opponent says fix the behavior, not the craft, but here's the trap: the excuse is what makes the behavior unpunishable. "That's my process" doesn't just describe conduct, it renames it, so the director, the studio, the whole room treats cruelty as craft and nobody files the complaint. Accountability can't happen when the label pre-forgives the act. So no, the craft isn't on trial. The excuse is, because it's doing the shielding.