My opponent's case rests on speed, but speed only wins a sprint, not a clash. Even in a short window, a story can set up, turn, and pay off, and that little arc is what keeps a viewer locked in past the first laugh. A one-liner is a firework: bright, loud, gone. A story is a campfire someone leans toward. I'll grant that punchlines get replayed and shared, that's real. But if the question is who holds the room when the timer stops, the creator with momentum beats the one with a single spark.