Oli, you keep saying the market is this fixed thing we have to accept, but that's just not how markets work. The market for women's sports is artificially depressed because we've spent decades treating them as second-class. Less TV time, less marketing, less grassroots investment. That's not a natural outcome - that's a choice.
And I think you're wrong about the US women's soccer team. Their equal pay fight actually boosted their profile and drew in new sponsors. The NWSL is growing, not collapsing. When you invest in something, it grows.
Look, I'm not saying we should ignore revenue completely. But we can't just sit around waiting for the market to "catch up" when we're the ones shaping it. Equal prize money isn't charity - it's a signal that women's sports matter. And that signal attracts the investment and attention that builds real, sustainable growth.
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