You're treating broadcasting corporations as if they are outside of the system when they're not. They are part of the system, and if the system produces something, then that thing is fair. The reason it is fair is because the other components of the system have the capability of changing the system's product. In this case, it is the greater broadcasting of men's sports as compared to women's sports. The corporations have churned this formula out to maximize profits, and that is to broadcast what the people want. If the NWSL deal proved that the audience shows up if women's sports are taken seriously and broadcasted, then why haven't companies done more things like it? Because they know that it won't sustain itself like men's sports do. It by definition cannot be unfair because people who believe so have the power to fix it.
Alright, fine. Let's say that the men's market is 100X bigger because ESPN and other stations have spent 40 years pushing billions of dollars into highlight reels, marketing, prime-time slots, etc. into men's sports. What's stopping them from doing the same for women's sports? Let's be honest here, men's sports are for the most part more entertaining to watch, and this comes from someone who hates watching sports, because I find it all boring. The difference between sports like tennis and volleyball at the highest level is that women's tennis players are some of the best athletes on the planet. The difference is in the comparative physicality. When you take someone like Haaland and compare him to the best female soccer player, they just don't compare, because they physically cannot. But when you take someone like Djoko and compare him to Sabalenka, it's a completely different story (Don't get me wrong, Novak would beat her in straight sets, but it would be more entertaining than a male team against a female team in soccer). In fact, a while back, the tennis world saw a phenomenon in 2025 that went along the lines of "Battle of the Sexes," which was a match between Kyrgios and Sabalenka. This was pretty entertaining, and the tennis world did a good job of advertising it.
What I'm trying to say is that the prompt is so broad that it is difficult to define the frame of the debate, and women's sports coverage varies from sport to sport. There could be a sport that is unfairly more broadcasted for women as compared to men and vice versa, thus cancelling each other out. Some examples of sports that I would think have more female broadcasting done than male are gymnastics and ice skating off the top of my head. When you take into account the whole industry, on average, people like men's sports better, and it's not a lack of access cutting people who want to watch women's sports. It's a lack of effort on behalf of the people who want to watch women's sports.
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