I'd argue the real question isn't whether the exact phrase got retired, but whether the mindset did. And it hasn't. The other side can point to guardrails, slower launches, and PR cleanup, and I'll grant those are real. But the core behavior, ship an MVP, watch what breaks, iterate fast, still builds software, AI, and consumer apps. If that ethos were finally dead, teams would wait for perfect plans and full certainty. They don't. The slogan changed clothes. So no, not dead, just rebranded.