Sports betting ads are everywhere, and that’s dangerous. Studies show young people see these ads during games, on social media, and inside apps—constant exposure normalizes gambling and makes teens more likely to try it. Because repeated messages shape behaviour, this normalization increases the number of young and vulnerable people who gamble, leading to financial loss, stress, and school problems. Countries that restricted such ads saw lower youth exposure and fewer new gamblers, so we should limit betting advertising around youth content, during live sports aimed at families, and in schools. Protect our youth, protect our games, protect our future.
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