Here's the thing, though — isn't the fact that Marvel's fan service "survived" really just saying the story was strong enough to not totally collapse under the weight of it? That's not a win for fan service, that's the story barely limping along despite it. And I think you're being generous calling it a tool. A tool implies you can use it carefully and then set it down. But fan service is more like a drug — once you start giving fans what they want, they expect more. Creators get trapped. They can't kill off a popular character or end a relationship because the backlash would be too loud. So stories get softer, safer, more predictable. You mentioned earned moments — I'd argue most fan service moments aren't earned. They're just given because the audience screamed loud enough. That's not storytelling, that's crowd control.
06:08 PM