The question hinges on what "matters" means. If it means shaping long-run life outcomes, the evidence is thin, and belmondwo's instinct case confuses salience with significance. Yes, attractiveness grabs attention fast; Langlois et al. (2000) confirm that across cultures. But Judge, Hurst and Simon (2009) found its earnings link modest and sometimes reversed by occupation, and Hosoda's .10 performance correlation still stands. Instinct explains why we notice attractive people, not why they'd fare better across decades of competence, health, and character. Attractiveness is a first-glance variable, not a life variable.