Fair enough, attention isn't free. But the other side keeps comparing ads to a subscription as if everyone has that choice. For a lot of readers, the actual menu is nine ads or no recipe at all. That's not a bad bargain, it's the only bargain. And attention is partly optional: skip, scroll, use a blocker. A paywall isn't. Minimum wage math only works if the subscription is actually on the table. So yes, ads are a tax, but at least it's one you can dodge and still eat. I'll take imperfect access over clean exclusion.