• Zero Algorithmic Help: Today, if a TikToker goes viral, an algorithm pushes their video onto millions of phones for free. MJ had to build his empire entirely through physical media and brick-and-mortar infrastructure.
• The Power of Physical Sales: To generate his $1.1 billion in lifetime earnings ($2.6 billion when adjusted for inflation), hundreds of millions of individual human beings had to physically leave their houses, go to a record store, and spend cash on a vinyl record, cassette, or CD.
• Unmatched Cultural Monoculture: On November 14, 1991, MJ premiered his "Black or White" music video. Without YouTube, streaming, or Wi-Fi, it was broadcast simultaneously across TV networks in 27 countries and watched live by 500 million people. That is half a billion people tuning in to a single piece of video at the exact same moment without a single internet connection.
• Organic Global Fame: TikTokers are famous in "niches" or pockets of the internet. MJ was universally recognizable in the most remote corners of the Earth where people didn't even have electricity, solely through word of mouth, radio waves, and print media.