Nearly half of Spotify's streaming revenue now goes to independent artists, not major labels. That's a surprising number, but it makes sense when you think about incentives. My opponent says arguments often aren't judged to their depth — fair enough, so let's go deeper.
By "better," I mean the music itself, not the marketing. A signed artist's song is shaped by playlists, radio formats, and label A&R. An amateur answers only to their own ear and their actual listeners. That direct feedback loop — upload, react, iterate — produces more honest, innovative work. The market is already proving it: independent music is winning the streaming game. That's not luck, that's craft.
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