College athletics has an unusual financial arrangement: the people whose performances make the games worth watching are essential to generating revenue, yet their direct compensation has historically been treated as optional while the costs of running the institution are treated as necessary.
I believe that deserves serious scrutiny.
My argument is not that every college athlete should receive a professional salary or that universities should distribute money they cannot afford. My argument is that athletes who contribute to the commercial value of college sports deserve a meaningful share of that value, and that financial responsibility should determine how compensation is structured rather than whether it is justified.
First, consider how athletic revenue is generated.
Television networks purchase broadcasting rights because audiences want to watch athletes compete. Fans buy tickets because they care about the games. Sponsors invest because athletic performances attract attention.
Universities provide facilities, coaching, administration, and institutional support. Those contributions matter. But without the athletes, there is no competition to broadcast, no athletic performance to sell, and no commercial product around which those revenues are generated.
If the athletic enterprise recognizes the financial value of coaches, administrators, facilities, and broadcasting arrangements, why should the athletes themselves be excluded from direct participation in that value?
Second, scholarships are not a complete answer.
Scholarships provide educational assistance. Coaching and medical support help athletes participate and develop. NIL arrangements compensate athletes for certain commercial uses of their identities.
Direct revenue sharing recognizes something different: that athletes contribute to an enterprise generating money through their competitive performances.
Those forms of value are not interchangeable. A scholarship can be extremely valuable without necessarily representing a fair share of the revenue an athlete helps generate.
Third, direct compensation is no longer merely theoretical.
Following the House settlement, schools began making direct payments to athletes in July 2025. According to the College Sports Commission, 307 institutions across 33 conferences distributed approximately $1.77 billion to 34,915 athletes in 45 sports during the first year.
Those figures do not prove every institution has the same financial capacity or that implementation has been free of difficult tradeoffs. They establish that direct athlete compensation is an operating reality extending beyond a handful of wealthy football programs.
Now let me address the objection I expect to hear: most athletic departments face financial constraints, and paying athletes could threaten smaller sports.
That concern deserves a serious answer.
But it does not follow that because athletic departments have limited resources, athletes must be excluded from the financial priorities of the institution.
Universities already decide how much to spend on coaching contracts, administrative operations, facilities, recruiting, travel, and scholarships. Those expenditures involve opportunity costs, just as athlete compensation does.
Financial responsibility requires examining all those priorities, not treating every existing expense as untouchable while requiring athletes to accept whatever remains.
And revenue sharing does not require every institution to pay the same amount.
Under the current framework, schools may provide direct compensation within an established cap, but the cap is a maximum, not a mandatory payment. Institutions can make different commitments according to their circumstances.
That distinction is essential. A wealthy university with substantial broadcasting revenue should not determine what a financially constrained institution must spend.
I would support transparent financial reporting, payment commitments based on institutional capacity, and protections for scholarships and smaller athletic programs. Those safeguards are compatible with recognizing athletes’ contributions.
There is also a deeper problem with the argument that athletes should receive direct compensation only after an athletic department reports a surplus.
A surplus is affected by how an institution chooses to spend its revenue. If universities can increase spending on facilities, staffing, and other priorities before deciding whether anything remains for athletes, then athletes may be excluded indefinitely, regardless of the commercial value they help generate.
I am not arguing that athlete compensation should override essential institutional obligations. I am arguing that it deserves legitimate consideration alongside them.
And finally, we should distinguish between whether a compensation system can be improved and whether athletes deserve compensation in the first place.
An imperfect implementation does not invalidate the underlying principle. If payments are financially excessive, establish responsible limits. If smaller sports are vulnerable, protect them. If spending is insufficiently transparent, require accountability.
Those are reasons to design a better system, not reasons to deny athletes a share altogether.
The central issue is not whether every college can afford to imitate the wealthiest football programs. They cannot, and no responsible revenue-sharing model should require them to.
The issue is whether athletes deserve recognition as economic contributors within an enterprise that benefits commercially from their performances.
A university cannot reasonably treat athletic performance as financially valuable when negotiating television rights, sponsorships, and ticket sales, then dismiss that same contribution when considering direct compensation.
Scholarships recognize educational opportunity. NIL recognizes individual commercial marketability. Revenue sharing recognizes the economic contribution athletes make to the institution itself.
Fairness does not require unlimited spending. It requires that athletes have a meaningful place in the distribution of the value they help create.
That is why college athletes deserve a direct share of athletic revenue, structured responsibly, transparently, and with protections for the opportunities college sports is supposed to provide.